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Vice President, Entrepreneurial Strategies, Inforum

"Pure Magic – Stephanie Goodell, and her entire team at Samaya, is one of the best in the business. Stephanie is that rare combination of mission-driven visionary, who is equally committed to getting it done!  I love working with her."

Highlights from the Dell Women's Enterpreneur Network

Austin, 2014

Highlights from the Dell Women's Enterpreneur NetworkClose
Karen Quintos

Karen Quintos

Chief Marketing Officer, Dell

“I wanted to personally say “thank you” for the amazing event and tireless work you did behind the scenes to make this fantastic! The content was super; the attendees were an even higher caliber than last year; and the coverage was great! Thank you for making a huge difference and for your leadership!”

(on Dell Women’s Entrepreneur Network 2012 in New Delhi, India)

dr. Marsha Firestone

dr. Marsha Firestone

Founder & President, Women Presidents’ Organization

“We approached Samaya Consulting to work with us to increase the value of our sponsorships for both our members and our sponsors. Stephanie's approach to consulting was extremely effective. She spent quality time analyzing our situation, getting feedback from our key stakeholders including staff, sponsors, members, and board, then developing research-based objectives and solutions to help us reach our goals. Throughout the project, she was both professional and personable, able to talk with members running multi-million dollar companies as well as our important corporate partners. In the end, not only did we implement the solutions her team provided, it encouraged us to use our assets to create content relevant to our members, above and beyond what was recommended. Moreso, our sponsors are spotlighted regularly for their expertise that helps our members grow their businesses.”

Steve Felice

Steve Felice

President and Chief Commercial Officer, Dell (former)

“You did a fantastic job!! The event was a smash hit with more than twice the coverage over last year. The quality of attendees was amazing… a group of highly accomplished and professional women who continue to evangelize Dell. I was also very proud of the outstanding women executives representing Dell. The DWEN group was quite impressed. We have something special here, as we position Dell as the technology company for entrepreneurs. Thanks for all of your hard work and attention to detail.”



Case study

Samaya was a founding member of the team that developed the award winning Dell Women’s Entrepreneur Network, a global network of female CEOs, founders and presidents. The network is active throughout the year and hosts an annual international, invitation-only conference. Having recognized the enormous growth potential of successful women entrepreneurs, Dell realized that focusing on women leading high-growth companies would be a way to differentiate itself from competitors.

Meaningful interactions

Rather than creating a media campaign, Dell wanted to create something more experiential, and, ultimately, more meaningful. After identifying four areas in which women entrepreneurs struggle—networks, knowledge, capital, and technology—they offered women business leaders an opportunity to deal with these challenges. This took shape as a 75-person, invitation-only conference in Shanghai, at which globally recognized speakers and participants could connect and learn from one another. Curated by Stephanie Goodell, it was an outstanding success.Having seen the value firsthand, Dell called upon Samaya’s expertise to transform the program into a year-round initiative. Regional events were added, as well as virtual networking opportunities. Today, the Dell Women’s Entrepreneur Network (DWEN) is known as a best-in-class program with over 600 CEOs having attended the global summit. It has expanded to include a global research initiative—Gender-GEDI—that measures and ranks 30 countries on the conditions that foster high growth for women-led enterprises.

Measurable results

DWEN events are a delicate balance of social and stage time, including interactive workshops, high-level panels, interactive discussions, and skill-building labs. Because of the high level of relationship building they facilitate, problems are solved, new opportunities are discovered, and businesses grow. And because of Dell’s reputation as the trusted IT advisor to women-led businesses, when there is an opportunity to purchase, these women do.The connection among these women and with Dell is so valuable that the DWEN e-newsletter has an outstanding open rate: four times the industry standard. And the media is paying attention: a total of 348 articles mentioned a recent Austin conference, coverage that generated 51 million media impressions. These stories reach women who are growing their own businesses, inspire the next generation, and reinforce Dell’s commitment to creating success stories for women in business.

  • Kay Koplovitz, chairman of Springboard Enterprises, an accelerator program for high-growth women entrepreneurs, made a connection at DWEN that led to the expansion of Springboard into Australia.
  • After the first DWEN, women entrepreneurs, such as Heidi Messer of Collective, hosted follow-up gatherings in their homes to recruit additional women on behalf of Dell. Even during a massive snowstorm, 100% of invitees showed up for Messer’s invitation-only dinner in NYC. 
  • Lili Hall of KNOCK, inc., and Elisabete Miranda of CQ fluency, developed a mutually beneficial relationship. KNOCK developed the rebranding identity elements and strategic positioning for CQ fluency, and in turn, CQ fluency is the go-to resource for KNOCK for multicultural communications that are locally relevant as well as accurately translated.

That is so much more than an ad campaign could ever do.


Our clients

What our clients share is an authentic desire to support women business leaders—namely CEOs, presidents, and founders—because they understand the impact these women have on economies and communities.


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